(Head Office: Chiyoda-ku, Tokyo; CEO: Osamu Hata; hereafter "WAP") is launching a new service brand, "OXYG", which combines WAP's business understanding that has supported major Japanese companies for 30 years with evolving technologies to provide a comprehensive solution for companies to achieve sustainable growth. OXYG is a new service model that thoroughly accompanies the sustainable growth of companies.

Background: Japanese companies are facing a structural "acidity" situation

　Currently, Japanese society is projected to face a labor supply shortage of 11 million people by 2040 (*1) due to the declining population, falling birthrate, and aging population. As human resource shortages become the norm, companies are under pressure to utilize technology, but this "souring" cannot be resolved by simply introducing tools.
　To truly solve the problem, it is essential to establish a foundation for technology to be utilized in business operations, including a review of business processes, and to create a framework for continuous change.

Value provided by the new "OXYG" brand

　OXYG integrates AI and other cutting-edge technologies with the deep business understanding WAP has cultivated to implement a system that promotes corporate transformation in three areas.

Accompanying support that does not divide "conception, design, and execution

We provide not only advice and system implementation, but also one-stop support from conception to execution.

Business Process Redesign (BPR) based on technology

We do not simply digitize existing operations, but redefine the roles of people and digitalization, and work with clients to redesign the operations themselves.

Designing a promotion structure that links management and the field

We co-create organizational structures and operational processes that are linked to management and the field to make change self-driven.

Origin of the Brand Name

OXYG = OptimizedeXpertise for Your Growth

　OXYG is an expression of our intention to optimize and deliver expertise (eXpertise) that is indispensable for corporate growth. Like oxygen, which is indispensable for life, WAP aims to be the "engine" that drives the transformation of Japanese companies.

As a new business axis for WAP

　WAP has been supporting the standardization of business operations of major Japanese companies by providing ERP packages. This time, in addition to the existing product business, WAP has established "OXYG" as a new business axis, and will provide more extensive and powerful support for the corporate transformation of its customers.

1 Source: "Future Forecast 2040: Labor Supply Constraint Society Coming (March 2023)," Recruit Works Research Institute