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The single character for 2025 is "change" (movement)
Taking advantage of changes in the business environment centered on AI,
Accelerating growth by "moving first

2025/01/31

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 (Headquarters: Chiyoda-ku, Tokyo; CEO: Osamu Hata; "WAP") held a New Year's party in January to review the achievements of 2024 and share management policies for 2025. Mr. Hata summarized 2024 as "a great year in which the entire company was on an upward trend," and positioned 2025 as "a year in which technological innovation centered on AI will further accelerate." He set forth the challenge of quickly responding to changes in the business environment and turning those changes into opportunities. To achieve this goal, we have set the year 2025 as the year of "further acceleration of technological innovation centered on AI," and have set the year 2025 as the year to take on the challenge of quickly responding to changes in the business environment and transforming those changes into opportunities.


1. Restart with an updated corporate brand

 At the beginning of his presentation, Mr. Hata noted that sales for the first half of the fiscal year ending June 30, 2025 are on track, and expressed confidence that by maintaining this growth, the company will be able to achieve its long-term goals.
 In December 2024, WAP updated its corporate brand under a new corporate philosophy*1 that clarifies WAP's raison d'etre of transforming "work" into "creation" and making "work" fun. It also represents WAP's goal of being a "growth engine" that maximizes the value of the company and the individual. Qin declared, "This corporate philosophy is the ""Brand Promise"" that WAP promises to society, and by ensuring the implementation of this promise, we will build and strengthen relationships of trust with our stakeholders.

*1: For more information on WAP's new corporate philosophy, please see the following
Works Applications updates corporate brand with themes of "deepening" and "evolving" and moves to new offices (effective December 2, 2024).

2. employees at all domestic locations to think about the brand


 New Year's parties were held in Tokyo, Osaka, Kumamoto, and Tokushima in mid to late January, attended by approximately 600 employees in Japan. The intention and expression of the new corporate philosophy were explained by management themselves at all venues. At the Tokyo site, a "New Year WAP Quiz Competition" and "WAP Grand Prix" were held for employee participation. Questions related to the brand were asked, and prizes such as Japanese black beef and fruits were given to the winners.

About Works Applications

Works Applications was founded in 1996 as an ERP package vendor in Japan. With innovative solutions such as no-customization and free version upgrades, we have supported the growth of our customers, mainly major Japanese companies. Believing in the potential of each individual, we aim to be a "growth engine" that maximizes the value of companies and individuals, and we will continue our pursuit of turning "work" into "creation" and making "work" fun.

*Company names, product names and service names are trademarks or registered trademarks of their respective companies.
*The information in this release is current as of the date of publication, and is subject to change or withdrawal without notice. Please be aware that the forecasts and other forward-looking information in this release are based on uncertainties and may differ from actual results.

For inquiries regarding this article, please contact

Public Relations, Works Applications Corporation
TEL : 03-3512-1400 03-3512-1400
FAX : 03-3512-1401
E-mail: [email protected]