Kindai-style Communication Strategy with Knowledge, Sweat and Tears

Ishihiro Seko, General Manager, Corporate Strategy Division, Kinki University Educational Corporation

Kinki University has always been conscious of strategic PR activities and media strategies, and in the midst of a "league without replacements," the university has developed a public relations strategy that is not bound by the conventional wisdom of the university world. The university distributes approximately 500 releases per year, including the "Kindai Eco-Application," which eliminates paper application forms, and the world's first complete bluefin tuna cultivation, all of which are creative enough to be spread via SNS. In this session, we will talk about Kindai's communication strategy, focusing on actual examples to date.

The Essence of Digitalization and Strengthening Corporate Competitiveness - Latest Trends of DX Report 2.2

Noriaki Izumi, Director, Architecture Strategy Planning Office, Information Economy Division, Commerce and Information Policy Bureau, METI

Following the DX Report, DX Report 2, and DX Report 2.1, the Ministry of Economy, Trade and Industry (METI) has launched the "Study Group for Transformation to Digital Industry" to compile DX Report 2.2, which aims to provide concrete guidelines for companies in all industries in their transformation to digital industry. To deepen our understanding of the DX Report 2.2, we will discuss the ideal direction of DX in our country's industries, using the latest domestic and international trends as the subject matter.

Why digital invoice now?

Hiroyuki Kato, Planning and Coordination Officer, Service Group for Citizens, Digital Agency

Electronic invoice (Digital Invoice) compatible with Peppol is not a story for the distant future, but a real thing that is just around the corner. I would like to discuss with you how the current business processes will change with the use of digital invoices and how this will benefit each individual's way of working, while keeping in mind the legal requirements such as the shift to the "qualified invoice storage method" (invoice system) for consumption tax in October 2023. I would like to think about this together with you.

DX Initiatives and Approaches to Solving Issues

Shuichiro Yamamoto, Professor, Department of Information Technology, Nagoya International Technical Vocational University

Mr. Yamamoto will talk about the efforts to promote DX, why DX is not progressing in Japan, analysis of the current situation, and actual approaches to solving the problems.

Kumagai's defensive and offensive strategies on the road to becoming a foreign ERP

Isao Shigihara, General Manager, DX Promotion Department, Corporate Strategy Office, Kumagai Corporation

Mr. Isao Shigihara, General Manager of DX Promotion Department, Corporate Strategy Office, Kumagai Corporation, a traditional general construction company, will introduce a case study of their efforts to implement a non-foreign ERP system. Mr. Shigihara, who is in charge of IT, will explain how they moved to third-party maintenance and adopted HUE as an exit strategy to solve issues such as cost optimization, service level, and lack of add-on functions. This is a must-see presentation for companies that have challenges in operating foreign ERP systems or are considering revamping or reviewing their core systems in preparation for the "2025 cliff.

One to One Marketing Initiatives at Haneda Airport
～Improving customer experience and promoting DX through data utilization

Mr. Fumiharu Hori, Manager, IT Operations Section, Business Planning Department, Digital Business Promotion Division (and) EC Business Section, Retail Sales Department (and) Marketing System Section, Marketing Strategy Department, Japan Airport Building Co.

We have all had the experience of wondering where to go or how to use our time when using an airport. In order to ensure that all customers can use Haneda Airport safely, securely, and comfortably, Japan Airport Terminal (JAT) will launch its next-generation service in the summer of 2022, fully utilizing data from its HUE Classic Series core system to implement one-to-one marketing. The presentation will discuss the improvement of customer experience and DX promotion case studies.